jorge rodriguez

Born in Mexico City and raised in Austin, TX, Jorge Rodriguez has spent more than a decade building a career rooted in hospitality, leadership, and a passion for exceptional beverage programs. As the Director of Food & Beverage at SoHo House Austin, he oversees dynamic dining and bar operations, with a focus on creating memorable guest experiences and fostering strong, service-driven teams. With a personal and professional connection to agave spirits, Jorge brings a deep respect for tequila’s heritage and a modern perspective on its place in today’s cocktail culture